Search Engine Marketing (SEM) is a digital advertising strategy used to increase a website’s visibility on search engine results pages (SERPs) through paid ads. SEM allows businesses to appear at the top of search results when users search for specific keywords related to their products or services.
By using targeted keyword bidding, compelling ad copy, and strategic campaign optimization, SEM helps drive high-quality, intent-based traffic to your website. This approach improves brand visibility, generates leads quickly, and boosts conversions. SEM is especially effective for businesses looking to achieve immediate online exposure and measurable results.
